Dr. Roisin Lyons is a Lecturer of Innovation and Entrepreneurship in the Kemmy Business School, University of Limerick. Her research focuses on education (pedagogy), innovation and entrepreneurship, and family business. She is passionate about social and sustainable innovation, and developing novel educational experiences like hackathons and gamified interventions. A former science teacher, Roisin holds a Ph.D. in Entrepreneurship Education and a M.Sc. in Business Management.